Saturday 13 November 2010

Research & Planning - Creativity Concepts

Creativity is a large aspect to this project. Although the pitch feedback told us our idea was unoriginal, that was near unavoidable due to the song covering three genres. When creating our idea the thought was to make a standard line video, entwining performance with spectacle elements, but do it in such a way to make it interesting. The twists I added focused mainly around the seamless head rotation cuts, the through door cuts and the introductions silent scenes. These are things that might not be expected within a basic video and show creativity to the storyline. 
Sir Ken Robinson claimed creativity is based on failing challenges, making mistakes or just doing things wrong. This was elaborated to explaining how children are unafraid of being incorrect and making errors, and through education we are made to be scared of failing or approaching challenges differently, thus stunting our creativity.

1 comment:

  1. Here's the provisional mark for your research and planning. This won't be the final mark as your planning, showing work in progress and audience research should be ongoing. If you aren't happy with your mark, look at the blog checklist and make sure you've done everything on it, and/or talk to me. Look out for things marked as 'basic' or 'minimal' – these need major work. This will now have to be done in your own time – classes are for exam and production work from now on. Grade boundaries are roughly 16-20 A, 14-15 B, 12-13 C, 10-11 D and 8-9 E.


    Bob Lloyd - 20/20

     There is excellent research into similar products and into a potential target audience.

     There is excellent organisation of actors, locations, costumes or props.

     There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

     Time management is excellent

     There is an excellent level of care in the presentation of the research and planning.

     There is excellent skill in the use of digital technology or ICT in the presentation.

     There are excellent communication skills.

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