Research & Planning - Breaking the Boundaries

In this video, there will be various obstacles to overcome, connecting with the target audience and making the video's style appropriate. From looking at previous coursework music videos, low budget videos such as the one we are undertaking will often seem amateur, this sometimes accompanies the audio suitably as most indie bands can be associated with amateur videos due to the revolutions in video making. Unfortunately I do not see an amateur/indie style video suiting this track due to its genre, style and how much they currently sound like the famous and successful band "Paramore".

To connect with the target audience I will include elements from my mood boards and audience profile into the video, such as clothing and drink/food preferences. The video will also be set in locations appropriate to the audience while still maintaining a relationship with the music and video theme. The current boundaries set are the lyrics, although these will be written with the audience in mind, we must then transfer those words and metaphors into something visual, captivating and appropriate for the audience as well as the song itself. This could result in a mixture of subtle entropy and redundancy.
To prevent this video looking amateur I will begin by structuring a solid and professional story board plan. This will help me avoid simple mistakes and make me think about the video in great detail. Using a specific selection of camera shots and cutting methods will probably also help my video appear professional, with this in mind I will try and incorporate various complex and seamless cutting methods with the camera. To improve the overall quality, I will edit the video's contrast levels and brightness among other things in post production, this will give it another professional aspect over amateur videos.