The researchers from the following articles are focused on the behavioural effects rap and heavy metal music have on adolescents mental and social states. Although their research is thorough, it is also likely to lead to bias answers as they do not have a wide variety of music genres to look at, therefore they do not know what effect other genres would have on adolescents. This slightly narrow set of variables inevitably leads to a slightly narrow minded set of answers which many would believe brings no conclusive answer.
Here the researchers were interested proving a correlation between these musical genres and adolescents behavioural responses, rather than the suggested ones other researchers have put forward. To do this they played only rap and heavy metal to three groups while they played football. One set of the groups got the lyrics played, one the entire song and one none. Their aggression was thus measured. The flaw in this though is how it didn't play upon the groups musical preferences, and thus tainted the results in terms of their current musical/behavioural mindset. http://www.ehow.com/facts_4896441_effects-rap-music-behavior.html
The key concern raised in this article is how young rap, as a genre is. This is then elaborated to explain that due to this premature genre, its effects haven't had long enough to become enduring and serious enough. Also, as an effect of its young age, where have all these extreme statements of behaviour originated and question their validity. Another aspect raised by this piece is how the lyrics are not always literal, and can be implying things that are not as negative as most would believe due to the crossed meanings when taken into context from their target audience and a mainstream listener.
The key concern raised in this article is how young rap, as a genre is. This is then elaborated to explain that due to this premature genre, its effects haven't had long enough to become enduring and serious enough. Also, as an effect of its young age, where have all these extreme statements of behaviour originated and question their validity. Another aspect raised by this piece is how the lyrics are not always literal, and can be implying things that are not as negative as most would believe due to the crossed meanings when taken into context from their target audience and a mainstream listener. http://www.funk-the-system.net/usualsuspect.html
In this piece, the author puts forward his view that rap music itself is not to blame and it is simply a form of entertainment appealing to certain audiences, instead the problems source from the community and corruption within it. As this evidently is focused around American life he pins this to aspects such as the easy availability of guns among other things, thus those blaming rap are simply using it as a form of scapegoat over the underlying problems.
Overall I feel that these extremes in musical styles do have a great effect on their audience's behaviour (as stated in link/research note #1), but not because of their content but due to the vulnerability of the individual listening. As dominant ideology is focused within mainstream songs to grow popularity and reinforce these values, residual and redundant ideology is incorporated in either end of the musical spectrum (Heavy Metal and Rap) to differ them from these values. This leads their audiences further from what is considered the norm and thus "extreme". This differing from the norm will only result in extreme cases of suicide when neglected and seen to be further shunned. Otherwise it seems to only result in aggression and heightened emotional senses due to the often graphic and "deep" content mentioned within the lyrics. The instrumental aspects purely accompany these lyrics and create further scenes of atmosphere and emotion.
In my project I will try and make my digipak and video suitable for the punk/pop/rock genre. This means it has to be relatively mainstream with some rebellious aspects. These can be portrayed through the imagery, action in the video or colour schemes applied. The overall effect will be rebellious yet safe, allowing maximum appeal and a larger amount of potential TV airtime. As the song is already written we will use appropriate imagery and avoid socially violent and dangerous situations unless they are key to the songs storyline, in which case they will be carefully constructed and represented. This should result in a successful piece with a positive effect on the audience while maintaining the rock and roll punk style. If this effect is not achieved, then the video will become viewed as a more rebellious hardcore video, and will then appeal to a different target audience completely.
In this piece, the author puts forward his view that rap music itself is not to blame and it is simply a form of entertainment appealing to certain audiences, instead the problems source from the community and corruption within it. As this evidently is focused around American life he pins this to aspects such as the easy availability of guns among other things, thus those blaming rap are simply using it as a form of scapegoat over the underlying problems. Overall I feel that these extremes in musical styles do have a great effect on their audience's behaviour (as stated in link/research note #1), but not because of their content but due to the vulnerability of the individual listening. As dominant ideology is focused within mainstream songs to grow popularity and reinforce these values, residual and redundant ideology is incorporated in either end of the musical spectrum (Heavy Metal and Rap) to differ them from these values. This leads their audiences further from what is considered the norm and thus "extreme". This differing from the norm will only result in extreme cases of suicide when neglected and seen to be further shunned. Otherwise it seems to only result in aggression and heightened emotional senses due to the often graphic and "deep" content mentioned within the lyrics. The instrumental aspects purely accompany these lyrics and create further scenes of atmosphere and emotion.
In my project I will try and make my digipak and video suitable for the punk/pop/rock genre. This means it has to be relatively mainstream with some rebellious aspects. These can be portrayed through the imagery, action in the video or colour schemes applied. The overall effect will be rebellious yet safe, allowing maximum appeal and a larger amount of potential TV airtime. As the song is already written we will use appropriate imagery and avoid socially violent and dangerous situations unless they are key to the songs storyline, in which case they will be carefully constructed and represented. This should result in a successful piece with a positive effect on the audience while maintaining the rock and roll punk style. If this effect is not achieved, then the video will become viewed as a more rebellious hardcore video, and will then appeal to a different target audience completely.
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