Wednesday 15 September 2010

Research & Planning - Music videos and Redundancy/Entropy


Weapon of Choice - Fatboy Slim
This music video with a redundant theme of a relatively old looking, sharply dressed man man sitting in an empty and quiet hotel. However, when the song begins playing on the radio, it catches his attention and starts to dance, this shows us that the music video is entropic due to it's unusual surroundings (alone in a hotel) and the fact it's an older looking business man doing the dancing. The entropy escalates throughout the video, especially when he begins flying through the hotel. Although once the song endeds he sits back down in his chair and the video reverts to appearing redundant.



Although many aspects of this video contain redundant themes involved in daily activity, such as waking up or walking along the street, entropy is incorporated to make the video more surreal. This surrel effect is achieved through the peculiar main character costume of an old wedding dress, and sped up effect to make the viewer feel disorientated. The disorientating effect is applied in order to compliment the musics atmosphere as well as enforce a feeling of slight confusion, sadness and passive anger.

Despite this entire video being redundant in theme, the methods of shooting/cutting and location connote a sense of entropy. This entropy inserted to the mundane video theme gives a sense of interest and excitement to the viewer, yet doesn't distract from the song itself. This style also connotes the band are dedicated to their music since it is completely focused around them, but also have an energetic approach to their music. Without this element of interest the video would be rather boring for the reader and thus would negatively reflect on the band and song.

The video begins with a redundant theme of a missing person on a milk carton, but once the milk carton comes alive entropy is suddenly applied. However, we can see the carton then attemptys to find the missing person, which could be seen as a metaphore for "its photos purpose to search for this person" which slightly restores the redundant message.

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